Overpaid
Useless
Waste of money
Entitled
Lazy
Over-hyped
Spoilt
Underworked
Arrogant
Selfish
Dishonest
Imagine hearing those words week in week out for months or even years of your life.
You think that shit won't stick somewhat - think again.
Footballers and athletes all over the world hear and see this all the time - especially when things aren't going well.
The old saying of "kick a man when he's down" is exactly what happens.
The press, the fans, ex players (some), even team mates at times are all avenues of communication towards underperforming players or teams.
And there is one thing which they all often have in common.
THEY DON'T REALLY KNOW WHAT IS GOING IN INSIDE THE ATHLETES MIND.
I do.
Why?
Well firstly because I too have been on the receiving end of hurtful criticism and words and character assassination at periods of my life - trust me, it effin hurts and wears you down.
Secondly, I have been around athletes most of my life and see and hear what they have to endure at times.
Thirdly, I coach these athletes so they tell me.
I cannot stress this point enough.
"BEHIND EVERY ATHLETE IS A HUMAN BEING WHO ISN'T SEEN AND HEARD AS MUCH AS THEY COULD BE"
I am here to change that.
That's why I set up Athlete Life Coaching.
A bespoke and holistic way of caring for athletes, or rather humans in the athlete world.
Athletes hurt
Athlete cry
Athletes feel weak
Athletes feel shame
Athletes have trauma
Athletes struggle with relationships
Athletes lack a strong sense of self
Athletes lack confidence
Athletes endure grief
Athletes lack courage
The list could go on.
Behind every athlete is a human being waiting to be more seen and heard
I will say it again
Behind every athlete is a human being waiting to be more seen and heard
Ok, once more.
Behind every athlete is a human being waiting to be more seen and heard
And they can't do it alone, nor should they.
Love and warmth to all you athletes out there needing support
I am here for you. A.L.C. is here for you.
